Press
Public Relations departament is maintaining the media and journalists during the Expo.
Magdalena Kurda
mkurda@profitsystem.pl
phone + 48 226508043, mobile: + 48 605550845
Report: Franchising in Poland 2009
Report indicates the record franchisees investment in the franchise field in the history of our market and the beginning of expanding the Polish systems to the foreign markets abroad. The increase of investment is observed in the whole economy, and it is clearly selected in franchise sector.
For the sixth time consultancy company PROFIT system prepared ort o franczyzie the report of franchising in Poland. Report indicates the record franchisees investment in the franchise field in the history of our market and the beginning of expanding the Polish systems to the foreign markets abroad. The increase of investment is observed in the whole economy, and it is clearly selected in franchise sector. During the 2008 franchisors invested over 2,75 bilion Euro to run their own franchise business. Nowadays franchising and the partnership systems are available for everyman. There are over 70 systems that demand total investment less that 12,5 thousands Euro, first of all bank branches and also small trade and service units. Half of the franchisees invested in their business till 27,5 thousands Euro. Others invested more, so the amount of investment increased during a year about 6 250 Euro till the level 83 750 Euro. The most expensive according to the investment are supermarkets and the gas stations, where the investment can exceed 1,25 milion Euro.
Report of PROFIT system indicates also the beginning of the expanding the Polish companies abroad. 40 of Polish franchisors successfully sell the franchise abroad, and next 38 are planning foreign expanding in 2008. Polish franchising mainly emigrates to neighbourhood countries: almost 25 percent of Polish brands start development from Czech. The best sellers are clothing stores (Reserved, Cropp Town, House, Diverse, Atlantic). The franchise consultants also expand to neighbourhood markets, they move financial and law solutions checked in Poland. PROFIT system opened the daugther companies in Czech Republic and Ukraine.
Franchising in Poland – stable increase
There are more than 500 franchise and agencies systems in Poland. Franchising in Poland developes mainy in trade and services, and in trade the most popular are clothing stores (for example. Reserved, Cropp Town, House), and in the services – gastronomy. Among the agency systems in trade there are the most huge number are grocery-industrial stores (Żabka or Kolporter press salons),among the services of financial brokers (for example partnership outlets of Eurobank, ING or Expander). Companies choose franchise development to do the fast growth. It allows to lower the cost of network and expanding through more specialization of the company.
The value of incoms
PROFIT system in 2009 checked the incomes of franchisees and agents according to the sales. During the analyzed period they are over 18 bilion of Euro, that is an increase about 44 percent in relation to 2006, and it is equivalence almost 7 percent PKB. Average sale differs depending on branch: the smallest turnover was noticed at the financial units – over a dozen thousands of Euro monthly, the most enormous turnover was noticed in the large supermarkets (average over milion Euro) and in gas station branch – over175 thousands Euro monthly. The amount of incomes in proportional to the amount of investment.
Mature market
Franchise market in Poland is well organized. There is Polish Franchise Association, that unites the biggest Polish franchise networks. Media involved in franchise industry are more and more popular in Poland. There is also organized Polish Franchise Expo in Poland every year.
Report of franchising market is prepared by Michal Wisniewski, the manager of consultancy departament in franchising together with the team of consultants in Profit system.
You can order the full version of report on the portal Franchising.pl/ksiegarnia
